Ben Eng

Ben Eng is an Assistant Professor of Marketing and Entrepreneurship at Marshall University’s Lewis College of Business. He is also the Co-Founding Director of the Innovating for Impact Center for Entrepreneurship and Business Innovation (iCenter). At the graduate level, he has taught Advanced Marketing Management as well as Marketing & Management, while at the undergraduate level he has taught Principles of Marketing and Internet and Social Media Marketing. His research focuses on celebrity branding and design thinking. Before his career in academia, he worked in the entertainment industry for two of Hollywood’s leading talent agencies – United Talent Agency and The House of Representatives.

Blogs

Jumping Generations in the Land of Opportunity: West Virginia

Jumping Generations in the Land of Opportunity: West Virginia

Reversing the cycle of generational poverty is the grand challenge of our time here in West Virginia. Generational poverty ensues when two consecutive generations of a family...

April 08, 2021
Are Entrepreneurs Born or Made?

Are Entrepreneurs Born or Made?

As a professor who teaches entrepreneurship for a living, I’m often asked the question, “Are entrepreneurs born or made?” It reminds of a similar question...

October 20, 2020