Ben Eng is an Assistant Professor of Marketing and Entrepreneurship at Marshall University’s Lewis College of Business. He is also the executive director and co-founder of the Center for Innovation and Entrepreneurship (iCenter).
Eng teaches marketing and entrepreneurship courses at a variety of levels ranging from Intro to Business to Advanced Marketing Management. In each of his classes, Eng employs experiential techniques where his students learn textbook concepts by applying them to help real businesses solve real problems. In 2018, Eng won the Pickens-Queen Teacher Award for his teaching achievements as a newer faculty member.
His research focuses on design thinking and celebrity branding. Eng has published his work in Sage Research Methods and the Business Education Innovation Journal. He has presented his research at conferences such as the Association for Consumer Research North American Conference and the Marketing Management Association Spring Conference.
Before his career in academia, he worked in the entertainment industry at one of Hollywood’s leading talent agencies – United Talent Agency. He received his Bachelor of Arts from James Madison University, his MBA from Marshall University, and his Ph.D. in Business Administration from Southern Illinois University.
A native of Huntington, WV, Eng maintains strong ties to the local community. He learned the importance of business, marketing, and entrepreneurship from his parents who owned and operated a local Chinese restaurant named Ming’s Restaurant for over 30 years. He serves on the board of directors at the Developmental Therapy Center and is an avid supporter of his high school alma mater, St. Joseph Central High School in downtown Huntington.
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